Sharing knowledge and inspiring university students in their classes are some of the activities that Ackee engages in long term. For this platform we wanted to create a visual identity that would reflect the company’s current visual tone complemented by a youthful uni feel.
The logotype depicts the gradual evolution of the letter “e” as a symbol of growth and learning. To give the visual identity a playful vibe, I worked with a bold blue color, 3D versions of the logotype and logomark, as well as a simple texture and outlined elements.
For this project I created the visual identity, presentation template and video jingle.
Client: Ackee
Services: Visual Identity
Year: 2022
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